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Though supporting Black-owned businesses is a year-round commitment, it’s especially a priority during Black History Month. If you’re looking for a way to show your favorite Black-owned beauty brands some love right now, we’ve rounded up six of our favorite businesses you need to check out.
From a cast-free sunscreen and a hydrating face mask to a richly pigmented bronzer and exfoliating shampoo that does wonders for curing a flaky scalp, these are products you’re definitely going to keep repurchasing throughout the year.
Keep scrolling to shop these six best sellers and learn more about the brands. Trust us — you’ll find something sure to become your new tried-and-true beauty fix.
1. Black Girl Sunscreen Broad Spectrum SPF 30, $15.99
Despite its name, Black Girl Sunscreen isn’t just reserved for Black women — it’s the perfect SPF for anyone who needs a bit more hydration in their sun protection, and, best of all, it leaves absolutely no white cast! This means it’s perfect for those with deeper, richer complexions.
This No. 1 best seller is also infused with natural ingredients and is perfect for those with sensitive skin, thanks to its fragrance-free formula. It’s also free of parabens, oxybenzone, octinoxate, silicone and aluminum.
2. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo, $42
This Briogeo shampoo is a must-have if you have an easily irritated or severely dry scalp — especially in the winter months. It’s specifically formulated with soothing and cleansing ingredients like Binchotan charcoal, super-vitamin panthenol and coconut oil to allow it to calmly cleanse your hair and scalp without drying them out.
I’ve been using this shampoo for more than three years, and I have no plans on stopping anytime soon. It works perfectly with my 4C hair type (kinky-coily), and a little goes a long way.
3. LYS Beauty No Limits Matte Bronzer, $18
For makeup-wearers with rich complexions, it’s almost impossible to find a bronzer that actually shows up on their skin. So, when there’s one that does so — and does it well — it’s best to hold on to it and never let go.
This is the case with the LYS Beauty No Limits Matte Bronzer. Available in five rich shades that all perfectly complement most deeper complexions, this product gives you a flawless flush of color that easily blends with your base. Best of all, it’s only $18!
4. Melanin Haircare Twist Elongating Style Cream, $16.99
For this one, the name pretty much says it all. Melanin Haircare, founded by hair and beauty YouTuber Whitney White, is a Black-owned hair care brand that does wonders at defining textured hair. Specifically, the brand’s Twist-Elongating Style Cream is one of its star products.
It’s extremely lightweight and buildable, making it perfect for use in twist-outs and wash-and-gos. It also nourishes, detangles, enhances manageability and helps your style last longer between washes. This one’s an absolute must-have for the “naturalistas” out there.
5. Topicals Like Butter Mask For Dry, Sensitive & Eczema-Prone Skin, $34
If you need a product that will give you that extra layer of hydration while also soothing your severely dry skin — especially during the winter — the Topicals Like Butter Mask is a no-brainer.
This product is so versatile, you can use it as a wash-off mask or as a sleeping mask that you apply before going to bed and leave on throughout the night. Shoppers say it instantly soothed their eczema-prone and sensitive skin and gave them the much-needed hydration they needed. Also, a little goes a long way with this one, so you’re sure to get your money’s worth.
6. You Go Natural Men’s Satin-Lined Halo T-Shirt Turban, $35
This one’s more beauty-adjacent, but it’s arguably an absolute must-have for those who want to maintain healthy hair. One of the leading causes of dry and brittle textured hair is cotton. Cotton pillowcases draw out the moisture in your hair and cause friction as you sleep, so it’s best to either sleep on a silk or satin pillowcase or wrap your hair in a silk or satin-lined scarf or turban.
I use this particular one from the Black-owned brand You Go Natural every night and I always wake up to soft and fluffy hair that’s never dry. Also, it’s nice enough to wear outside without getting any disapproving stares. So, it’s safe to say this one’s an actual game-changer.
Be sure to check out In The Know by Yahoo’s Black-Owned Brands Shop.
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