The Group achieved record growth of +16.1%, twice that of the worldwide beauty market. It also gained market share in all Zones, Divisions and categories.
Reported sales were 32.28 billion euros ($36.9 billion), up 16.1% on a like-for-like basis.
Zones and Segments
North America made a strong comeback and joined North Asia as the primary growth contributor. In Europe, boosted by the Zone’s reorganization, L’Oréal achieved significant market share gains and saw a return to 2019 levels. With an extremely volatile public health situation in SAPMENA-SSA (South Asia Pacific, Middle East and North Africa, Sub-Saharan Africa) and Latin America, L’Oréal demonstrated agility and delivered solid performance.
L’Oréal Luxe became the Group’s largest Division, with remarkable success in fragrances, while the Consumer Products Division, the largest Division by volume, strengthened its position, with noteworthy performance in makeup. The fast-growing Professional Products Division continued its far-reaching transformation and became truly omnichannel. Active Cosmetics also achieved spectacular growth, doubling in four years.
In 2021, L’Oréal again extended its digital lead: e-commerce grew by +25.7%, accounting for 28.9% of sales. The group has been able to seize the opportunities offered by new digital channels. At the same time, it is continuing to digitalize points of sale as part of an integrated omnichannel strategy.
“In a global context that remains volatile at the beginning of the year, we are confident in our ability to outperform the market in 2022 and achieve another year of growth in both sales and profits,” Hieronimus added.