Boohoo and Next launch own-brand beauty and skincare ranges 

THE WHAT? UK fashion brands Boohoo and Next have both entered the own-brand beauty and skincare markets with the launch of new vegan lines Boohoo Beauty and Woah respectively.  

THE DETAILS With all items made cruelty free and vegan, the 50 products in the Boohoo range include an eyeshadow palettes, lipsticks, eyebrow brush, and nail polish. Boohoo has also expanded into beauty accessories such as hair scrunchies and a mirror. 

Exclusively available at Boohoo, all packaging is recyclable. 

The 16-SKU Next range includes micellar water, cleansers, serums, toner, eye cream, face masks and moisturisers and are said to offer a “simple and easy to use step-by-step routine for morning and night.”

THE WHY? A category expansion for both brands, Boohoo is widening its reach across the mass market with the products designed to be affordable while Next is expanding its foothold in the beauty market. 

Taking to a statement, Boohoo said, “The products are lightweight, water resistant and transfer proof, perfect for everyday use and taking a look from day to night.”

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By Betty C. Giordano

Welcome to my site. My name is Betty C. Giordano and I am a blogger of everything related to mobile, news, events and reality in general. I hope you enjoy reading my content.

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