While it might feel like it is January 32nd, it is indeed finally February and, of course, a handful of beauty launches have already entered the beauty realm.
If you thought January’s newest products were top-notch, just wait until you see this batch. From eyeliners that will fortify your lashes to a concealer that is on its way to reaching viral fame (just like its sister product), there are a plethora of new products that will help us fight dry skin (hello, Farmacy Honey Potion Plus!) and protect ourselves from harsh UV rays (Enter: Black Girl Sunscreen Make it Hybrid.) And, so you don’t miss anything, we’ve rounded them all below!
Milk Makeup Rise Mascara
Four years ago, Milk Makeup changed the game with the Kush Voluminizing Mascara. Now, the brand is adding another game-changing mascara to its lineup. Enter: Rise Mascara. According to Milk Makeup, this is the first 93% natural mascara to lift, lengthen, curl, and deliver weightless volume with no clumping or smudging.
Native Coconut & Vanilla Moisturizing Facial Cleanser
Native might be known for its deodorants, but the brand has now also launched a skin-care category exclusively on Target.com. Composed of two lines, Moisturizing and Brightening, both offer a three-step skin-care routine that’s simple and effective.
Completone Youth & Glow Lip Serum
Completone’s Youth & Glow Lip Serum was made to restore damaged skin and provide much-needed moisture thanks to its multiple ingredients such as sea buckthorn and shea butter.
ColorProof Pre-Tox Spray
This pre-shampoo treatment from ColorProof gently extracts any built-up color-dulling residue from your hair to reveal healthier-looking strands.
Essence Extreme Shine Volume Lipgloss
Available at Ulta.com and Target.com Essence’s Extreme Shine Volume Lipgloss comes in carbon-neutral packaging and promises maximum volume, extreme plumping, and a natural glow.
Kylie Cosmetics Valentine’s Collection
Kylie Cosmetics’ limited-edition Valentine’s collection includes a brand new pressed powder palette, lip gloss set, and blush sticks that are perfect for creating different looks — whether you’re spending the holiday with your besties or significant other.
ColourPop Glowing Lip
Loaded with argan, cocoa, superfruit, and shea butter, ColourPop’s Glowing Lip comes in eight shades and melts onto your lips giving a subtle glow and a hydrating boost.
Olive & June Overnight Hand Treatment
Say goodbye to your dry, winter hands thanks to Olive & June’s latest launch. The Overnight Hand Treatment hydrates and renews dry skin and cuticles while you sleep.
Fresh Floral Recovery Calming Mask
Fresh has introduced its first overnight mask for sensitive skin. The Floral Recovery Calming Mask is formulated to brighten and smooth your skin while simultaneously refreshing and soothing it.
Tarte Power Flex Concealer
Tarte is calling its latest concealer the “yoga pants” of concealers. Why so? Well, thanks to its vegan formulation, the Power Flex concealer is packed with skin-loving ingredients that provide a natural matte, full-coverage finish that is flexible for your everyday activities.
Dove Deep Moisture Hand Sanitizer
Both the Dove Deep Cleansing Moisturizing Hand Wash and the Dove Nourishing Hand Sanitizer are now available in Dove’s sensitive skin formats, which feature an amazing hypoallergenic formula.
Skinfix Barrier+ Triple Lipid-Peptide Face Cream
Skinfix’s beloved Barrier+ Triple Lipid-Peptide Cream is now available in a refillable pod for $42. Not only is the new refill is made from 50% PCR plastic (aka recycled plastic), but it also reduces virgin plastic by 86% and CO2 emissions by 25%. We love to see it!
The Feelist Juice Shot
The Feelist’s latest cleanser works like an immunity boost for your skin. Formulated with vitamins and superfoods (such as cranberry seed powder, papaya extract and marula oil, and tea tree oil), the product deeply cleanses and removes dead cells to reveal healthy, glowing skin.
LYS Beauty Triple Fix Full Coverage Brightening Concealer
Available in 25 shades, LYS Beauty’s Triple Fix Full Coverage Brightening Concealer is formulated to correct and conceal any complexion irregularities. The product is also packed with great skin-care ingredients such as hyaluronic acid, turmeric, ashwagandha, squalane, and watermelon extract.
Oribe Hair Alchemy Collection
If your hair is always breaking, Oribe’s Hair Alchemy Collection is formulated to strengthen it from the inside out.
Eadem Cloud Cushion Airy Brightening Moisturizer
Eight months after its last launch, EADEM is introducing the Cloud Cushion Airy Brightening Moisturizer, which is formulated to deeply hydrate and repair your skin barrier — no matter your skin color. (Pro tip: the brand founders say this looks amazing under makeup, too!)
Bliss PRO 11.8% AHA | BHA | PHA Liquid Exfoliant
Formulated with AHAs, BHAs, and PHAs, Bliss’s latest exfoliant targets a range of skin-care concerns from dullness, pores, uneven tone, and texture.
Freck Beauty Lashrocket Liner
A liner that will nourish our lashes while transforming our look? Count us in. Freck Beauty’s latest addition is this highly pigmented eyeliner that’s also a multi-tasker. After testing, 78% of users saw fuller, more visible lashes after two months.
KVD Beauty Good Apple Concealer
The viral Good Apple foundation now also has a concealer. KVD beauty has come out with a concealer that combines the same full coverage of the foundation with the long-wear staying power we all look for in a concealer. Best part? It’s designed for all skin types.
ILIA True Skin Serum Foundation
Ilia’s True Skin Serum Foundation is back with 30 new shades. This product contains skin-care ingredients like niacinamide to help improve your skin appearance over time.
Milk Makeup Bionic Bronzer and Glow
Back in late January, Milk Makeup welcomes its new Bionic Bronzer. This liquid bronzer blends seamlessly into the skin to give a natural, sun-kissed finish while also improving your skin texture thanks to its formula of hyaluronic acid and mushroom extracts.
Fenty Beauty Icon Refillable Lipstick
Inspired by Rihanna’s defined cupid’s bow, the “ICON” collection will feature 10 shades of high-pigmented reds and neutrals.
Tatcha Texture Tonic
Using ingredients to instantly reveal smooth, healthy-looking skin without drying it out, this clarifying liquid exfoliator is one you’ll love instantly.
Farmacy Honey Potion Plus
Farmacy’s Honey Lotion Plus has been reformulated to include additional powerhouse ingredients such as ceramide and niacinamide that will help restore and repair your skin barrier. Plus, it is now available in a frosted, hexagonal jar that is recyclable.
Available in three shades, Saie’s new talc-free setting powder is formulated with hydrating squalene and provides all the benefits of a loose powder while maintaining Saie’s signature glow.
about face Light Lock Highlight Fluid
Say hello to glow with about face’s Ligh Lock Highlight fluid. This liquid highlighter is extremely pigmented and will leave you shining in all the best ways.
John Frieda Frizz Ease Serums
The revitalized John Frieda Frizz Ease serum smooths hair to control frizz and create any style you want.
APTO’s skincare collection of six staple products that are $20 or less is now available in Target.
Liftwear is all about delivering firming and V-shaping effects, mimicking the results of an in-studio FaceGym workout. Formulated with vitamin C, niacinamide, and amber microalgae it reduces the appearance of age spots.
Black Girl Sunscreen Make it Hybrid
Composed of both mineral and synthetic ingredients, this hybrid formulation is ideal for sensitive skin and provides protection without leaving a white cast.
Urban Decay Wild Lash Mascara
Urban Decay has introduced its first plant-powered mascara. The Wild Lash Mascara has a 99% naturally derived formula and creates 40% more curl and 64% more lift with every stroke.
Unsun Face & Body Healing Butter
Unsun has welcomed its first product without SPF. Designed 24/7 hydration, Unsun’s Face & Body Healing Butter is formulated o to replenish dry skin with a list of only 8 natural ingredients.
Maison Margiela ‘Replica’ Fragrance
Maison Margiela’s latest REPLICA fragrance “When the Rain Stops” was inspired by the outdoors. Its key notes include Aquatic Accord, which according to the brand, “signals the last remaining raindrops evaporating from the tips of pine needle trees into the fresh air.”
Sweet Chef Carrot Ginger Blemish Rescue Patch
Looking to restock your pimple patches? Sweet Chef has launched some that are infused with resurfacing carrot, brightening ginger, and decongesting salicylic acid to gently soothe inflamed skin and even help minimize post-acne hyperpigmentation.
Wet Brush Ultimate Treatment Hair Brush
Dealing with knots? Wet Brush’s new brush will help you gently detangle your hair while reducing hair shedding and breakage.
St. Ives Mint & Tea Tree Deep Cleanse Cream Wash
St. Ives¡ latest cleanser features an alcohol-free formula made with ingredients like glycerin, 100% mint extract, and menthol that leaves skin soft and hydrated.
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