Al Jalila Foundation, a philanthropic not-for-profit organisation dedicated to transforming lives through medical innovation, announced that Landmark Group, the region’s leading retail and hospitality conglomerate, will support the Foundation’s A’awen diabetes treatment programme with a total contribution of AED5 million over the next five years. The pledged amount is being raised by Landmark Group as part of the its flagship social initiative ‘Beat Diabetes’.
Launched in 2013, the Al Jalila Foundation’s A’awen (‘support’ in Arabic) treatment programme seeks to provide financial assistance to UAE citizens and residents who suffer from life-threatening illnesses and cannot afford access to quality healthcare. The Programme supports patients by alleviating a significant portion of the financial burden on them.
As part of its ‘Beat Diabetes’ initiative, Landmark Group raises funds across its extensive network of brand outlets in the UAE for Al Jalila Foundation’s diabetes research and treatment programmes. Going one step further for the cause, the Group matches the donations raised in stores dirham-for-dirham, to double the amount collected, and will continue to do so in the future.
Funds raised by Landmark Group will support diabetic patients who are eligible for financial support following a review by Al Jalila Foundation’s A’awen committee that comprises subject matter experts and physicians. Al Jalila Foundation addresses patients’ needs by working with its healthcare partners on treatment plans and will provide a report on the progress of the fundraising initiative and its positive impact.
Renuka Jagtiani, Chairwoman and CEO of the Landmark Group, said: “We have been committed to the fight against diabetes for more than a decade in the UAE, with a long-standing vision to create awareness related to this crippling, but preventable disease. Diabetes is a major cause of some of the world’s most debilitating health conditions and many patients facing financial hardships are unable to get the treatment they need. Our five-year pledge to the Al Jalila Foundation’s A’awen treatment programme is a vital step towards ensuring easier access to life-saving medical for those who need it.”
Dr. Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation, said: “Through our partnership with Landmark Group, we have been able to make meaningful progress in diabetes research to improve patient treatment. According to the World Health Organization (WHO), at least 422 million people worldwide have diabetes, and 1.5 million deaths are directly attributed to diabetes each year. This calls for urgent action and collaboration. Investing in research will help us uncover relevant and innovative solutions to one of today’s most pressing healthcare challenges and we thank Landmark Group for its unwavering support and contribution to diabetes research, prevention and treatment.”
Beat Diabetes initiative
Since 2014, Landmark Group’s ‘Beat Diabetes’ initiative has raised and pledged more than AED13 million towards diabetes research and treatment. In 2021, Landmark Group hosted the 12th edition of its Beat Diabetes Walk, a dedicated day-long event that brought together more than 10,000 participants to educate the public about the condition.
In recognition of its dedication to tackling diabetes, the conglomerate is the first and only corporation from the GCC region included on the members list of the Global Diabetes Compact Forum. Founded by the World Health Organization (WHO), the Forum aims to create a world where the risk of diabetes (Type 1 and Type 2) is reduced, and where people who are diagnosed with the condition have access to equitable, comprehensive, affordable and quality treatment and care.