Smart phones have long been the go-to choice for many people with their laptops and tablets, but according to research published by the National Insurance Institute, the average person on the planet is getting a poor deal.
Smartphones have long provided a convenient way to use your data, but with so many devices on the market and so many options to pick from, consumers are being squeezed by the ever-increasing amount of data they’re consuming.
According to the NII, the majority of smartphone users in this country consume around 2GB of data per month, and an estimated 80 per cent of the devices in use are smartphones.
That’s a significant amount of information, and with many people relying on their smartphones for entertainment, work, and social media, the Nii estimates that around 50 per cent will struggle to meet the data demands of the future.
The Nii says this figure may be a little high, as data usage is often higher in places where mobile data charges are lower, but it’s still a lot of data for a number of users.
The survey also found that around 30 per cent say they don’t feel they have enough choice in terms of their data plans.
While most people use data at least three times a month, the number of people using it just once a month has risen by almost half in the last five years.
According the Niii, a typical smartphone user will spend around 1GB of free data per day on the internet, and that figure will rise to 2GB by the end of 2020.
But even that amount will be only enough to meet a small portion of the data needs of the average user.
The research also found around two-thirds of users say they have no choice in the matter of their mobile data plans, and around 30 percent of them would rather use less data.
The most popular choice for smartphone users would be to save up for a monthly data plan, but the NIII says that is a very rare case.
While it’s not a common decision, a majority of people said they would use less internet data than they do now if they could, which suggests a lot more data usage than is currently available.
While this is all very worrying, the research also showed that a majority (58 per cent) of users would still like to keep their existing data plans and data packages.
“It’s not always a simple choice, but this data study clearly shows that people’s preferences for data are changing and it’s up to companies to address the situation,” said Nii’s chief executive, James McDonagh.
The figures come as part of the Nius report, which analysed data from more than 10,000 people across the UK to find out how people are using their mobile phones.
The findings showed that only around one in ten people in the country are using more data than is actually necessary to meet their everyday needs.
But there are some good news for people who do feel that their data needs are growing too quickly.
Around one in seven people (7.4 per cent), who were asked to think about how they use their mobile phone, have found they have more than they need, the study found.
This compares with around one per cent in the past, and about 1 per cent for people over 25.
A majority of those surveyed also said that they felt that they were using too much data, and many people also reported that they would consider a monthly plan if they had the money to do so.
This would mean that a large proportion of people are in the middle of a very busy life, and would like to be able to use more data to meet that need.
However, those who said they were taking more than what is needed are also more likely to be those who have a personal computer.
About half of people (49 per cent, or more than 2.3 million) said they had a laptop, and another one in four said they used a tablet or smartphone.
The other half (48 per cent or more, or 7,700) said their smartphone was their primary means of accessing the internet.
The majority of mobile users (65 per cent and more) also reported having more than 50GB of storage on their phones, while the Nili also found the majority (57 per cent ) of people who used a laptop had more than 100GB of cloud storage.